Digital Marketing, when set up in a well-thought-out and planned omnichannel model, can literally run on its own. This leaves the entrepreneur to concentrate on the core operations and management of the business.
The challenge is to set up the digital marketing platform. I, for one, struggle to package my products and services without a marketing and branding specialist. Like me, I am sure everyone does marketing at a level that their resources allow.
I would love to know how a colleague did this without hiring expensive resources.
