Digital Marketing
Dhayanandhi (Rita) Rita Govender
March 5, 2026 7:06 AM
Digital Marketing, when set up in a well-thought-out and planned omnichannel model, can literally run on its own. This leaves the entrepreneur to concentrate on the core operations and management of the business.
The challenge is to set up the digital marketing platform. I, for one, struggle to package my products and services without a marketing and branding specialist. Like me, I am sure everyone does marketing at a level that their resources allow.
I would love to know how a colleague did this without hiring expensive resources.
Discussion (1)
Rita, totally relate to this.
What shifted for me was using Claude (Anthropic's AI) as a thinking partner for packaging. I describe my offer in plain language, tell it who my client is and what problem they have, and it helps me reframe the positioning, no branding agency needed.
Literally saves me hours every week on content, emails, and marketing copy. Happy to share the exact prompts I use if that would help anyone here.